Finnish mobile-first narrative-driven startup Seriously has announced it's closed a $2.65 million round of what it calls "Series B Seed" funding.

Previous investor Upfront Ventures was the lead investor, with previous investors Sunstone Capital and new investor Daher Capital also participating.

This round takes Seriously's total funding to-date to $5 million.

Staffing up

In conjunction with this investment news, Seriously has announced some additional hires.

Ex-Rovio marketing exec Philip Hickey takes the role of VP, marketing and communications, while ex-Rocketpack artist Petri Räsänen also joins the team.

In addition, Seriously has added two advisors: Dan Romanelli, who was president of Warner Bros. Worldwide Consumer Products; and entrepreneur and investor Ujjal Kohli.

"I'm impressed with the DNA of the Seriously team and excited about the opportunity they have to build mobile first entertainment brands as audiences migrate to smartphones and tablets," commented Romanelli.

"I look forward to supporting them."