Upsight has launched Upsight Marketing, a new marketing platform that aims to simplify the process of understanding user behaviour in real-time and creating campaigns to target them.

The product is a direct response to CMO requests for a solution that can both handle the complexities of expanding mobile data, and the flexible tools required to support a comprehensive marketing strategy.

A year in the making, Upsight Marketing allows marketers to explore user attributes – such as last session date – identify key user segments, create powerful cross-app campaigns, run A/B tests and carry out localised marketing.

User distillation

For example, the company claims that the User Explorer tool can be used to whittle millions of users down to a handful of players who would be likely to convert to paid users.

Marketers could then put together a targeted campaign for that segment.

“For the first time ever, consumers now spend more time in mobile apps than on the web. This shift is making it increasingly difficult for modern marketing organizations to adapt to the exponential increase in mobile user data and sophistication of mobile marketing campaigns,” said Josh Williams, chairman and CTO of Upsight.

“We redesigned Upsight Marketing to help the mobile marketer address these challenges – making it easier to explore user data and use these insights to run powerful, cross-app marketing campaigns that can be A/B tested and language localized.”

The new Upsight Marketing platform is currently being rolled out to existing customers, with demo requests available from Upsight’s website.