Social gaming veteran Lloyd Melnick has joined PokerStars and Full Tilt Pokeroutfit Rational.

Based on the Isle of Man, the ex-Zynga and Playdom exec takes the role of director of social gaming.

Melnick will be leading the #1 real money gaming outfit into the highly completive social casino market.

As well as poker, Rational will be targeting slots and sports betting, amongst other genre.

Player-focused

"The opportunity was irresistible because of Rational's focus on the player," Melnick notes on his The Business of Social Media blog.

"This customer-centric philosophy has not yet been tried in the social space and I find it incredibly compelling."

[source: The Business of Social Media]