Seriously (#19 in our Top 50 Developers of 2016 list) is launching a new YouTube influencer campaign for its casual-puzzler Best Fiends, this time focusing on celebrating Mother's Day.

Rather than approaching gaming channels, this campaign instead focuses on the lifestyle side of the Internet, with Seriously teaming up with over 200 lifestyle YouTubers and digital influencers.

New audience

These YouTubers include channels such as Bratayley, a daily family vlog with 2.6 million subscribers, and CuteGirlsHairstyles, a hairstyle tutorial channel with 4.3 million subscribers.

The videos will run from May 5 2016, and will encourage viewers to play Best Fiends in order to claim an in-game Mother's Day gift in the form of a card that gives the player 100 diamonds.

You'll be able to check out the campaign via https://www.facebook.com/bestfiends

Something new

Always ahead of the game when it comes to finding new ways to promote its game, Seriously previously signed up singer Ariana Grande for the game's Apps for Earth promotion.

And, of course, it's also worked with more traditional gaming YouTubers such as PewDiePie.