Disney has cut 250 jobs in its consumer products and interactive media division.

Around half of the jobs lost were at its Bellevue studio which was responsible for Marvel: Avengers Alliance. The game was shut down along with its sequel earlier this month.

The 250 job losses represent about 5% of the total employee headcount at its consumer products and interactive media division.

The cuts are part of Disney's strategy to move away from developing its own games and instead license its brands out to other developers.

Death by a thousand cuts

In May 2016, Disney closed Avalanche Studios, the developer behind cross-platform title Disney Infinity. That decision came at the cost of 300 jobs.

On 30 September 2016, Disney will retire its online services for the game on mobile and PC, and will continue to close online services for the game across all platforms over the coming months.

The other jobs lost at Disney in this latest round were in HR and IT departments as the company consolidates its consumer products and interactive businesses.

Meanwhile, Disney's licensed products are still going strong however, with Star Wars: Galaxy of Heroes helping push EA Mobile's revenues to $165 million, and LINE's Disney Tsum Tsum reaching 60 million downloads in June 2016.

[Source: Bloomberg]