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Playdigious brings playable demos to mobile ads

No downloads required

Playdigious brings playable demos to mobile ads

French publisher Playdigious is opening an early adopter program for its new AdTrial tool that offers playable ads.

Players who see these mobile advertisements will be able to play short game demos without having to download it.

Early access

The publisher is now welcoming developers and publishers enter its limited early adopter program to test out the ads.

The first game to use AdTrial is Godzi Lab’s role-playing game Pirate Power.

Playdigious claims that early tests showed a higher click and install rate of 200% and 400%, as well as a retention rate increase of over 20%.


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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.