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With subscriptions the fastest growing business model on Google Play, devs can now implement introductory discounts

With subscriptions the fastest growing business model on Google Play, devs can now implement introductory discounts

Google is now letting developers create introductory discounts for new subscribers to their games.

In a blog post, Google Play’s Global Head of Apps Business Development Larissa Fontaine said developers could set lower prices to new users for a limited period of time before then charging the standard subscription fee.

She said the pricing could help developers get new subscriptions to grow their subscription base.

Fast growing

“For example, you can offer a subscription for $1 per month for the first three months before the normal subscription price kicks in,” said Fontaine.

She added that subscriptions were now the fastest growing business model on Google Play, with consumer spending in subscription apps increasing 10x over the last three years.

Subscriptions for gaming apps on both the App Store and Google Play were announced back in June 2016. This allows developers to release games using subscriptions similar to magazines and newspapers already available on the stores.

Both Apple and Google have changed the revenue split to 85/15 to the developer, an increase on the standard 70/30 split.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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