Nexon Korea has made a strategic partnership with Cambridge-based phygital developer PlayFusion to advance the capabilities of its transmedia platform.
The Korean publisher led PlayFusion's Series A preferred share round as part of its partnership. The terms of the deal have not been disclosed.
PlayFusion is currently developing four new technologies to be used across multiple forms of media. Its main technology, the FusionCore, will be used in the developer's upcoming toys-to-life mobile title Lightseekers.
The future of connected interactive entertainment
"PlayFusion is truly honored to be working with NEXON, a globally respected online game powerhouse who sees the value and potential of our transmedia entertainment platform," said Mark Gerhard, CEO and Co-Founder of PlayFusion.
"We continue to work together with our partners to drive deeper consumer engagement by seamlessly connecting many traditionally disparate industries such as film and television, publishing, toys and games, and consumer products. Together, we’ll create the future of connected interactive entertainment."
PlayFusion announced Lightseekers back in October 2015 by way of a successful $200,000 Kickstarter for the project. It is expected to launch in 2017.
This is Nexon Korea's second strategic partnership in a week. On February 27th 2017 it announced a strategic partnership with fellow Korean developer IMC Games.