Jam City’s hit match-3 mobile game Cookie Jam has surpassed 100 million downloads since its launch in 2013.

The title has also racked up as many as five million daily active users and previously earned the accolade of Facebook’s Game of the Year.

It remains a top grosser on the US App Store and typically charts in the top 50 and top 100 rankings.

Lucrative future?

Following its success Jam City now aims to expand the IP with the release of a new free-to-play match-3 puzzler called Cookie Jam Blast.

The publisher’s CEO Chris DeWolfe said he believes the franchise has the potential to turn into a multi-billion dollar business for the company.

"Cookie Jam has been Jam City's most successful game to-date and the first game we have extended into a franchise brand," said DeWolfe.

"We believe the Cookie Jam franchise is both an iconic brand and has the potential to be a multi-billion dollar business for Jam City. We could not be more excited about the future of Cookie Jam and Cookie Jam Blast."