Anguilla-based mobile developer and publisher Shoal Games has picked up the licensing rights to the Moomin brand.

The deal lets Shoal create a series of games targeted at families and children based on the IP.

The Moomin brand is particularly popular across Nordic countries such as Sweden, Finland and Norway, as well as in Japan. The IP was said to have generated more than €700 million in retail value in 2016.

A new TV series is currently in production and is slated to be released in spring 2019.

Popular IP

"We are thrilled to have secured a global license to this iconic brand and will bring the Moomins to life in classic family and educational games on Rooplay,” said Shoal Games CEO Jason Williams.

“Our games featuring the Moomins will support our partnership distribution strategy in the Nordics and Japan as millions of families in these regions will want to play with their favourite characters. As the Moomin brand is growing quickly in popularity all around the world, it's a wonderful opportunity for Shoal Games to work with this much-loved and classic animated brand."

Shoal Games has offices in Anguilla, London and Vancouver, and owns educational games platform Rooplay, designed to help children play, learn and create.

The publisher is not the only company to have picked up the rights to the Moomin IP. Previously Finnish start-up Snowfall raised €1 million to take its Moomin mobile games to Asia.