News

The Walking Dead shuffle into real life with new location-based AR mobile title from Next Games

The Walking Dead shuffle into real life with new location-based AR mobile title from Next Games

Next Games has partnered with AMC to develop a location-based augmented reality game called The Walking Dead: Our World.

The title will blend the virtual world with the real world as players fight walkers in their own home and out on the streets.

As well as zombies, players can also pick up virtual weapons dotted around their location to fend off the horde, while the show’s famous characters such as Rick Grimes and Michonne will also help you take down the walkers.

The title is Next Games' second release based on The Walking Dead franchise, having previously launched The Walking Dead: No Man's Land for mobile devices in 2015.

The Walking Dead: Our World will be launched on Android and iOS, with a release date to be announced later this year.

Surviving the zombie apocalypse

“We are thrilled to continue our fruitful collaboration with AMC to create a new, unique location-based AR mobile game for The Walking Dead fans and gamers alike,” said Next Games CEO Teemu Huuhtanen.

“The fans love how the show encourages you to ask, ‘What would I do in a zombie apocalypse?’, and in this game we aim to let players explore this hypothetical in a way they’ve never experienced before.

“AR enables players to live through the fight for survival in a whole new way in their familiar surroundings. We bring the apocalypse into ‘Our World’, through the lens of your device camera.”

The potential for location-based AR games was proven by Pokemon GO’s blockbuster launch last year, shattering records for downloads and how quickly it surpassed $1 billion in revenue.

Though it was hugely successful, some have questioned whether another IP can replicate that success.

The Walking Dead remains a hugely popular comic book series and TV show, also spawning a spin-off show called Fear The Walking Dead.

Though perhaps not a cultural phenomenon like pokemon, the IP may be strong enough to successfully pull off a location-based experience that can attract a significant audience.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.