After three years YouTube has unexpectedly shut down its separate destination for gaming.

Back in 2015, the company launched YouTube Gaming, a new hub dedicated to gaming creators, content and streaming.

However, YouTube is now closing the app and reintegrating gaming back into its main site.

Brand confusion

YouTube admits that the marketing of Gaming was off from the start. Speaking to The Verge, YouTube director of gaming Ryan Wyatt said that "there was confusion with the YouTube gaming app" initially.

Despite the platform having over 200 million users visiting the site for gaming content daily, the purpose of YouTube Gaming as a destination was consistently unclear.

Our sister-site InfluencerUpdate.biz has the full story.