The CEO of American publishing giant Take-Two Strauss Zelnick has said it is "disrespectful" to say that entertainment - namely video games - are a cause for gun violence in the United States.

Speaking to Mad Money's Jim Cramer, the veteran media exec said that the mass shootings in America are a "terrible" and "senseless tragedy," but said that the country needs to address the real issues behind this disturbing trend.

Zelnick didn't specify where he feels the blame really lies, but it's safe to assume he's referring to increasing gun control.

"This is a terrible tragedy; a senseless tragedy," he said.

"It's fun to talk about entertainment, but lives were lost. The truth is it's disrespectful to the victims and the families to point the finger at entertainment. Entertainment is part of peoples' daily joy and it's consumed worldwide and it's the same worldwide. Gun violence is uniquely American. That has to change and it can only change if we address the real issues."

Asked whether entertainment was found to have a link with gun violence, Zelnick said he wouldn't want to be involved with it: "In the same way that I wouldn't choose to market substances that cause people to get sick."

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