Pangle, the ad network of TikTok for Business, has launched its services in twelve new countries around the world.

Game creators, developers and publishers worldwide can now capitalise on high-traffic opportunities to grow their mobile business in new markets including: in Australia, New Zealand, South Africa, Pakistan, Kuwait, Iraq, Morocco, Qatar, Jordan, Oman, Bahrain and Lebanon.

Pangle enables app developers and publishers of all categories to maximize revenue from exclusive TikTok for Business ad demand. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in 36 markets via automated, high-performing campaigns that drive real business results.

In addition to its monetisation and UA services, Pangle has also released a number of reports exploring data from across the mobile games markets. In May 2022 the company worked with data experts Newzoo to release the Mobile Game Genre Report, Hypercasual: Comparing and Contrasting Eastern and Western Markets.

They deep-dive into key differences between the top-performing mobile games in the West and East. The report explores these differences in game design, user acquisition, retention and monetisation strategies.

Find out more

Find out more If you have any queries regarding this exciting expansion, please contact your dedicated Pangle account manager or email the Pangle support team.