Profile
Matej Lancaric
User Acquisition & Marketing consultant, lancaric.me
Last Updated:
Dec 20th, 2023
Articles featuring Matej Lancaric
Articles featuring Matej Lancaric
CRYSTAL BALL TIME
Jan 3rd, 2024
Games industry predictions for 2024 part two: Layoffs to continue, generative AI in production, and a year of innovation
NEW YEAR'S RESOLUTIONS
Jan 2nd, 2024
Mobile Mavens' New Year's resolutions for 2024: Never stop evolving, make bolder decisions, and be nicer to each other
GAME OF THE YEAR
Dec 29th, 2023
Mobile Mavens' mobile games of the year 2023 part two: Frozen City, Arena Breakout, Boom! and more
The Mobile Mavens share the best mobile games they've played this year
INDUSTRY TRENDS
Dec 22nd, 2023
Mobile Mavens on the biggest games industry trends of 2023 part two: "The hypercasual boom is slowly fading"
The big names in the industry tell us what they thought the biggest stories of the year were
HIGHS AND LOWS
Dec 20th, 2023
Mobile Mavens' highlights and lowlights of 2023 part two: "After a disastrous and turbulent 2022, we successfully reframed our business"
TALKS
Mar 17th, 2023
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
ABOUT UA
Jan 5th, 2023
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
USER ACQUISITION
Nov 3rd, 2022
Marvel Snap’s UA is good, but could be so much better says industry analysis
USER ACQUISITION ADVICE
Sep 29th, 2022
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
UA UPDATE
Aug 30th, 2022
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
KNOCKED DOWN
May 2nd, 2019
Devs lose out on thousands of dollars as Apple cracks down on offerwall ads
JOBS IN GAMES
Jan 14th, 2019
Jobs in Games: BoomBit's Matej Lancaric on how to get a job as a marketing manager and UA lead
SOFT LAUNCH
Mar 9th, 2018
A guide to soft-launching your mobile game
Pixel Federation's Matej Lancaric offers advice from his personal experience.
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Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |