Call To Action
It's time to stop sexist creatives in user acquisition - here's how
UA and marketing expert Matej Lančarič calls out the issue of sexist ads in the mobile games market and how this has got to stop
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Articles featuring Matej Lancaric
Mobile Mavens
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
We asked the industry what it thinks of the sixth Supercell game to get a global launch
In Depth
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
UA and marketing expert Matej Lančarič examines the changes made throughout the game's development and its ongoing global launch strategy
Crystal Ball Time
Games industry predictions for 2024 part two: Layoffs to continue, generative AI in production, and a year of innovation
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024: Never stop evolving, make bolder decisions, and be nicer to each other
The Mobile Mavens share their ambitions for the coming year
Game Of The Year
Mobile Mavens' mobile games of the year 2023 part two: Frozen City, Arena Breakout, Boom! and more
The Mobile Mavens share the best mobile games they've played this year
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023 part two: "The hypercasual boom is slowly fading"
The big names in the industry tell us what they thought the biggest stories of the year were
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023 part two: "After a disastrous and turbulent 2022, we successfully reframed our business"
The big names in the industry tell us how a challenging year in the industry went for them and their business
Talks
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
About Ua
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
User Acquisition
Marvel Snap’s UA is good, but could be so much better says industry analysis
Analysis of Marvel Snap, the new CCG app from developer Second Dinner, has praised its UA but said there’s much more to do.
User Acquisition Advice
Matej Lancaric offers tips to improve ad campaigns and find more users
His blog suggests the ideal length of a creative is 20 to 25 seconds
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Knocked Down
Devs lose out on thousands of dollars as Apple cracks down on offerwall ads
Developers on and off the record discuss impact
Jobs In Games
Jobs in Games: BoomBit's Matej Lancaric on how to get a job as a marketing manager and UA lead
"Don’t be afraid to make mistakes and fail. And fail fast"
Soft Launch
A guide to soft-launching your mobile game
Pixel Federation's Matej Lancaric offers advice from his personal experience.
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Talent Scout
Hire or train: Can anyone really be a UA manager?
Do you know your ROI from your LTV?