Mobile Mavens
Mobile Mavens: What Google’s AI world-building tech Project Genie means for games
Industry insiders give their opinions on the tech and its potential practical applications
Profile
Oscar Clark
Job Title
Chief Strategy Officer
Organisation Fundamentally Games
About
Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.
Related Company
Fundamentally Games
Articles featuring Oscar Clark
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Marketing Insights
Why installs alone no longer define games growth
Julia Gorbunova and Oscar Clark discuss the shifting strategy of games marketing
Mobile Mavens
Epic-Google settlement sparks industry discussion on mobile game fees and distribution
The Mobile Mavens explore the implications of Epic and Google’s latest plans
Eu Regulation
Podcast: The EU's Digital Fairness Act and what it means for the games industry explained
Arcanix CSO Oscar Clark and Flux Digital Policy director of policy and public affairs Celia Pontin delve into potential impact on free-to-play
Mobile Mavens
"Problematic for the industry" or "long-term investment"? The games industry reacts to EA's historic $55 billion deal: Part two
Our Mobile Mavens weigh in on the one of the biggest deals in games history
Mobile Mavens
Four decades of Mario: What the industry has learned from one of gaming's most iconic characters
As Super Mario Bros celebrates its 40th anniversary our Mobile Mavens discuss the legacy of one of Nintendo's most loved characters
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
New safety laws raise questions for the future of online play
Mobile Mavens
Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy
We asked our Mobile Mavens how they feel about Xbox Game Pass, Microsoft’s "play anywhere" shift and whether the subscription service model really works for games
Mobile Mavens
Mobile Mavens: Direct-to-consumer strategies for an open App Store
We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
Masterclass
Register now for tomorrow's Game Economy Design MasterClass workshop
Grab your ticket now for tomorrow's big workshop and learn all about game economy balance and building sustainable long-term engagement
Masterclass
Last chance to register for today's free Game Economy Design MasterClass webinar
Grab your ticket now for today's big webinar and learn all about game economy balance and building sustainable long-term engagement
Masterclass
Last chance to sign up to the game design for engagement and retention MasterClass
Two-hour online workshop takes place on Wednesday, August 28th and teaches attendees how to building lasting engagement and sustainable retention
Gamescom Tips
Mobile Mavens: The expert's guide to surviving Gamescom
How to avoid the crush, be at the best party, and make all the best connections. Our Mavens give their tips and tricks for getting the best out of Europe's biggest games show
Monetisation Masterclass
PocketGamer.biz MasterClass: Monetisation models, resources, and taking players on a journey
Fundamentally Games CEO Oscar Clark shares insights into the art of pricing while actually making a good game
Masterclass
Register now for today's Game Monetisation Design Webinar
Deep dive learning online for user engagement, retention, monetisation and game economies
Monetisation Design
Fundamentally Games' Oscar Clark on designing long-term games revenue
The Fundamentally Games CEO breaks down the best practices of monetisation design
Mobile Mavens
Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?
Our Mobile Mavens share their thoughts on Disney’s $1.5 billion investment and partnership with Epic Games
Crystal Ball Time
Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes
The Mobile Mavens share their ambitions for the coming year
Game Of The Year
Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more
The Mobile Mavens share the best mobile games they've played this year
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"
The big names in the industry tell us how a challenging year in the industry went for them and their business.
Unity No More
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms
After backing the platform 100%, this former Unity evangelist has had enough. Here's why
Game Design
Breaking the rules: Magical secrets of game design
Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay
Subs As Service
Subscription is death (without upsell)
Because a great subscription service simply isn't enough. Fundamentally Games' Oscar Clark explains where you're letting your most faithful customers down and leaving their cash on the table
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
User Acquisition Masterclass
Take control of your user acquisition campaigns - a masterclass with Bango
As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts
Own Your Ua Webinar
Webinar: Take back ownership of your user acquisition with help from Bango
App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?
Putting Players First
Jetpack Collective announce action 'roguelite' UnderKnight
Building on their quest to put players first, their second release aims to deliver true console-style gaming on mobile
Winning At Esports
What do mobile eSports games need to do to win?
eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?
Guest Post
Where have all the mobile indie games gone?
Oscar Clark discusses the reasons behind an apparently declining number of indie mobile games being produced recently
Mobile Mavens
Stadia may be gone, but will the entire cloud gaming sector go with it?
Industry experts react to the closure of Google Stadia
Validated
Three core ways to validate your game ideas
Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
Monetiser Summit
The new wilderness of mobile game monetisation
AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing
Speaker Spotlight
Speaker Spotlight: Fundamentally Games’ Chief Strategy Officer Oscar Clark on the great next opportunity for the mobile games market, Live Ops!
Meet the superstar experts that will be leading the conversation at Pocket Gamer Connects Seattle, May 9-10
Largest Gaming Acquisition
Mobile Mavens: Reactions to Take-Two's acquisition of Zynga
Industry responds to $12.7 billion acquisition
What To Do
6 top tips for game devs to adapt to app store and privacy regulation changes
Find out more on 26 October
Test, Iterate, Improve
Breaking the User Acquisition Glass Ceiling
Oscar Clark on best practice for building audience
Valuable Insight
Pick up new skills on all things game design with the PocketGamer.biz MasterClasses taking place THIS WEEK!
There’s still time to register for your desired masterclass - access essential insight from the finest games industry mentors
Last Chance
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Masterclass
Fundamentally Games’ Oscar Clark on how and when to save a failed game
“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”
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Develop your existing skills and learn new ones with the next series of PocketGamer.Biz MasterClasses
Access essential insight from the finest games industry mentors with these deep-dive workshops
Masterclasses
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Masterclasses
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Interview
Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game
"Understanding the Player lifecycle means we understand how their perception of value changes over time and this introduces new opportunities to build ongoing and more sustainable value."
Pgc Digital
PGC Digital: Working with charities
"The best partnerships are the ones that start with the why. Why should we have this partnership?"
Pgc Digital
PGC Digital: How to effectively monetise your games
"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"