Mobile Mavens
"This is a fundamental shift in the way that games are rated": The Mobile Mavens on PEGI's new rules
Our Mobile Mavens share their insights on PEGI's updated age rating criteria and what it means for the wider games industry
Profile
Martine Spaans
Job Title
General Manager
Organisation Dutch Games Association
About
Martine Spaans runs publishing label Tamalaki.com; a boutique publisher with a hands-on approach, specialised in Hidden Object, Match-3 and Simulation games.
Tamalaki joined forces with partner-company FGL.com, which focuses on idle/clicker gamer, card and board games, and silly puzzles.
Related Company
Dutch Games Association
Articles featuring Martine Spaans
Mobile Mavens
“A tale of two halves”: The Mobile Mavens weigh in on GDC 2026
From smaller attendance to a greater focus on meetings and side events, our Mobile Mavens discuss GDC 2026
Mobile Mavens
Mobile Mavens: What Google’s AI world-building tech Project Genie means for games
Industry insiders give their opinions on the tech and its potential practical applications
Industry Voices
"It's near impossible for a small team to launch a game following the traditional UA model"
From platform expansion to AI tools, Martine Spaans and Ethan Levy discuss how mobile studios can adapt to increasing UA costs
Mobile Mavens
“The games industry should absolutely be sitting up and paying attention”: The Mobile Mavens debate the Digital Fairness Act
Our Mavens warn that the proposed EU regulations could harm innovation and drive studios out of Europe
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
New safety laws raise questions for the future of online play
Gamescom Tips
Mobile Mavens: The expert's guide to surviving Gamescom
How to avoid the crush, be at the best party, and make all the best connections. Our Mavens give their tips and tricks for getting the best out of Europe's biggest games show
Mobile Mavens
Mobile Mavens: How to survive to '25
Our mobile mavens discuss the tough year of 2024 and whether the worst will be over in 2025
Mavens
Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing?
Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
Mobile Mavens
Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?
Our Mobile Mavens share their thoughts on Disney’s $1.5 billion investment and partnership with Epic Games
Mobile Mavens
Mobile Mavens: Jobs 2024: How to find the best talent and land your dream role
Our Mobile Mavens share their thoughts on the current hiring and careers landscape
Crystal Ball Time
Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Game Of The Year
Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more
The Mobile Mavens share the best mobile games they've played this year
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"
The big names in the industry tell us how a challenging year in the industry went for them and their business.
Big Indie Pitch Stories
Martine Spaans tells us what it takes to be a Big Indie Pitch judge
Interview: We sit down with the Big Indie Pitch judge Martine Spaans
Building On Blockchain
Get started in the blockchain gaming space at Pocket Gamer Connects Jordan
Discover the top insights into blockchain technology and how crypto works with games
Pgc Digital
PGC Digital: How to effectively monetise your games
"Value to the player is key and is so influenced by a bunch of different things, some of which you will have no control over"
Tamatem Partnership
Tamatem and Tamalaki partner to release Home Designer Blast Makeover in the MENA region
Renamed خبير تصميم المنزل Home Design Expert
Women In Games
Tamalaki owner Martine Spaans: "I wish I would have known that hard work is not rewarded when no one sees it"
Profiling a few of the industry's stars to celebrate International Women's Day
Dreams To Life
How developers turn their ideas into reality
Martine Spaans leads a panel on ideas and working with others
Going Casual
Casual games developers discuss the difficulties of shipping casual mobile games
Martine Spaans leads the chat
Keep It Casual
The best practices for mobile ad monetisation with casual gamers
Tamalaki's Martine Spaans explains
Monetiser
14 videos that teach you how to monetise, retain and acquire users for your mobile games
The key sessions from Pocket Gamer Connects Helsinki 2016
Hot India
New speakers announced for PG Connects Bangalore 2016
April 21-22 show is spicing up courtesy of both western and local talent flying in...
Audience Panel
Indie developers on considering diversity in your game's audience
Who's playing your game?
Focus Up
2015 in Review: Martine Spaans on narrowing focus and not chasing VR hype
Future trends from the remembrance of things past
Housewife Downloads
Video: Best practices for making and marketing casual games
Keeping it casual