123play rolls out ad-funded mobile games in Europe

Ad-funded mobile games firm 123play has launched its service in four new European countries: France, Germany, Italy and Spain.

The expansion follows its launch in the UK earlier this year, where 123play claims it's generated hundreds of thousands of downloads so far.

The site currently offers more than 80 games – double the number it launched with in May. 123play claims it's taking a 'quality over quantity' approach, to differentiate itself from rival ad-funded games offerings, which tend to offer hundreds of titles.

Although still lacking any games from the three largest mobile publishers – EA, Gameloft and Glu – the site does have the likes of Digital Chocolate, RealArcade, THQ Wireless, Hands-On, Indiagames, In-Fusio and Player X signed up.

The company hasn't yet announced which brands will be advertising within its games in France, Germany, Italy and Spain. In the UK, it's attracted the likes of Britvic, eBay, The Sun and the NME.

16 April 2009 123play.com partners with Metro

11 November 2008 Fishlabs launching free mobile games on 123play

15 September 2008 Free games from 123Play.com and Dennis Publishing

20 May 2008 123play ad-funded mobile games site launches properly

10 April 2008 123play is latest portal to offer free mobile games