With Samsung's predictions for its new bada OS continuing to rise - apparently the company expects to have shipped around 15 million devices in 2010 and over 50 million by the end of 2011 - it's no surprise it's keen to get developers making games and apps for the platform.
That's the reason it's linked up with UK mobile middleware company Ideaworks Labs, which is now supporting bada and the Samsung Apps application store within its Airplay development environment.
"We're lowering the barriers of entry for developers and enabling them to add another string to their bow," explains Bryce Johnstone, Ideaworks' head of marketing.
"Samsung is very bullish on bada. There are going to be a lot of devices out there for developers to target, and this is an early opportunity to get your content onto Samsung Apps."
Going cross-platform
As part of the deal, Ideaworks Labs is working closely with Samsung in terms of getting early builds of the bada SDK for integration within the Airplay SDK. Airplay 4.2 will contain the full release of the bada SDK.
The companies are also collaborating on events such as developer days, and Samsung approved developers will get free access to Airplay for bada development, although support for other platforms will be under the usual Airplay commercial terms.
Developers can check out what Ideaworks is labelling its Premiere Apps Program here.
"We'll manage you through the process of getting up and running on bada, and then it's just a case of going through SamungApps certification and you're live," Johnstone says.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
6 hours, 59 minutes ago
Pocket Worlds’ Highrise surpasses 40 million users as it unveils new development tools
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024