Perhaps best filed under conventional wisdom, nevertheless, Mobclix's analysis of the different spending patterns of iPhone and Android users - as revealed on Business Insider - puts numbers on that gut feeling.
When it comes to games, an iPhone player is worth more than twice as much as an Android player.
The research was carried out by Mobclix, which looked at a basket of 50 apps, each of which had to have 500,000 downloads or 75,000 active users; an active user being someone who plays with the app at least three times a week.
Do the math
Reasons for the differences are that ad rates are higher on iPhone and its users are more engaged with their apps. Of course, the other issue is that the Android Market is still weak when it comes to monetisation options.
Also, it's interesting that Mobclix seems to have just looked at iPhone users, rather than including iPod touch users, who are likely to be harder to monetise.
Still, if Android's install base keeps growing fast, there could be an opportunity for developers to earn similar amounts from each platform, if only because there will be twice as many Android as iPhone users.
[source: Business Insider]
Data & Research
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024