UPDATE: Gamasutra has named the German board games specialist involved as Ravensburger, with Preschool Memory Match co-developer Darren Murtha claiming he too was asked to re-name his app in 42 different territories by Apple.
FURTHER UPDATE: Ravensburger has contacted us to say it will now be commenting on the issue.
Apple is reportedly emailing iOS developers behind apps with the term 'Memory' in their title to instruct them either to change their game's name, or pull it from sale.
Based on an email from Apple forwarded to us by a developer, a German board games specialist has trademarked the term in a number of territories, and is now looking to press home its rights across more than 40 countries.
Regions wrapped up the case include major European territories such as Germany, France, Spain, Italy and Russia.
History repeating
Developers are being instructed to remove the word 'Memory' both from the app's title and search keywords.
Those that refuse can either challenge the claim by contacting the board games developer directly, or pull their app from sale in the regions where the trademark is in force.
The developer that alerted us who wishes to remain anonymous questioned the legitimacy of a company trademarking such a commonplace term, though it isn't without precedent in the mobile field.
Back at the start of 2011, Doodle Jump developer Lima Sky was pulled into a similar debate when developers claimed the studio had sent out letters through Apple asking firms behind 'Doodle' apps to change their name an account co-founder Igor Pusenjak later contested.
A matter of memory
"If the name of your game is so close to Doodle Jump that people think Lima Sky created it, we are asking you to change that," said Pusenjak at the time.
"There was absolutely no rush to call a game 'Doodle Something' until Doodle Jump became famous. Then many developers began jumping on the bandwagon whether their game had any doodled elements in it or not.
"They were simply trading on the fame of Doodle Jump, for which Lima Sky has a trademark."
A matter of weeks later, developer Stick Sports also took action against other apps with the word 'Stick' in their names, with Apple requesting developers prove that their titles did not "infringe Stick Sports Limited's rights".
"The 'Stick' mark has been registered for many years and has significant reputation in its marketplace," said Stick Sports' solicitors Sheridans in a statement at the time.
"As a result those developers that have used the name 'Stick' are therefore benefiting from the goodwill Stick Sports has in its brand and Stick Sports is right to request that they stop."
The company behind this latest trademark tussle has not yet gone public, though we have contacted them for clarification.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
9 hours, 49 minutes ago
Turkish game studios don’t pay tax as government supports burgeoning industry
News
10 hours, 3 minutes ago
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
News
10 hours, 25 minutes ago
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
News
11 hours, 18 minutes ago
Pocket Gamer Connects San Francisco kicks off two day conference featuring Scopely, Netflix, King, Wizards of the Coast and more!
News
11 hours, 33 minutes ago
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Feature
Mar 15th, 2024
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
Events
MIX & Kinda Funny Showcase 2024 | North America | Mar 14th |
Game Developers Conference 2024 | North America | Mar 18th |
#notGDC 2024 | Mar 18th | |
Day of the Devs: San Francisco | North America | Mar 18th |
Nvidia GTC 2024 | North America | Mar 18th |
Game Connection America 2024 | Europe | Mar 18th |
Pocket Gamer Connects San Francisco 2024 | North America | Mar 18th |
European Game Showcase 2024 | North America | Mar 19th |
Popular Stories
Interview
Mar 12th, 2024
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
News
Mar 15th, 2024