The seeming willingness of the press to hype the possibility of Apple buying UK based chip designer ARM would suggest some kind of deal is already on the table, but as far as anyone's aware, no official move has been made.
Indeed, ARM CEO Warren East told The Guardian, "Exciting though it is to have the share price pushed up by these rumours, common sense tells us that our standard business model is an excellent way for technology companies to gain access to our technology.
"Nobody has to buy the company".
Any proposed buyout of ARM whose chips can already be found in iPhone handsets - would cost more than the company's current £3.4 billion ($5.2 billion) market cap.
The $41.7 billion Apple has in cash and investment reserves means such a swoop would actually make a relatively small dent in the firm's pot of gold.
Nonetheless, it would still represent the largest purchase in Apple's history. So why, exactly, are the rumours flying?
Gaining an advantage
As The Unofficial Apple Weblog (TUAW) deduces, any purchase of ARM could give Apple significant - if short term - power over some of its biggest rivals.
ARM chips currently feature in hardware running Symbian OS, the forthcoming Windows 7 Series, and Android; in fact pretty most mobile devices including the Nintendo DS. Picking up ARM would give Apple a hand into the business of its competitors.
It would also fit with Apple's stated philosophy. Apple COO Tim Cook said in January last year he believed the company should "own and control the primary technologies behind the products we make".
ARM certainly fits that bill.
Cause for concern
But it isn't all as straightforward as some might believe.
As stated by The Inquirer, Apple previously owned a stake in ARM following its formation in 1990; the company selling its stake following slow sales of Apple's Newton PDA.
To go down that path again, the site claims Apple would need to be sure it would see a genuine return on its investment.
The Inquirer also suggests any advantage Apple gained over its rivals would soon dissipate, rivals tapping other chip manufacturers and moving on to different technologies leaving, the site concludes, Apple with a dud company on its hands.
Regardless, ARM's share price has risen by more than 3 percent since the Evening Standard mentioned the story.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024