The firm claims that a survey of 1,500 gamers across the country revealed that, while mobile gamers appear more willing to part with their cash in play than their Facebook counterparts, the number of games they take on in the first place is often smaller.
Facing the facts
Arkadium reports 43 percent of those questioned claimed to have made in-app purchases within a mobile title. That compares favourably to the 38 percent who have done so within a Facebook title.
On the flip side, however, 56 percent of Facebook gamers play more than three games a week. That's a higher share than the 48 percent of mobile gamers who take on more than three titles across the same period.
The results, detailed in a short infographic, also suggested that, when it comes to social interaction, 46 percent said the ability to play games with their friends is the most important feature, ahead of sharing with friends, purchasing in-game items and goods, unlocking content and notifications.
You can view the infographic in full here.
