Mobile engagement platform Beintoo has raised $5 million in its Series A funding round.
Founded in January 2011, the company, which has offices in Milan, Italy and Palo Alto, USA, gained the investment from Italian VC outfit Innogest Capital.
It says it will use the money to expand in North America and Asia, notably investing in sales and partnerships with brands and developers.
Do for discounts
Part of the fast expanding mobile monetisation business, Beintoo mixes traditional advertising models with virtual incentives so users are rewarded for their in-game activity such as posting score to leaderboard and winning challenges, as well as when interacting with adverts and other offers.
In this way, developers using the platform get better user retention while users build up their credits or Bedollars to use in real world situations such as discount coupons.
Beintoo is particularly strong on Android where it's used in games such as Halfbrick's Fruit Ninja (shown above), also supporting iOS, and other platform such as Unity, HTML5 and web.
Hot cakes
"Beintoo has a unique proposition for app developers and retailers, and results speak for themselves: a very young and motivated international team reached out to more than 100 million devices in less than a year," said Claudio Giuliano, Innogest's managing partner.
"Add this to the quality of Beintoo's special offers and you will obtain a company that stands out in the mobile monetisation ecosystem."
Competitors operating in the space include the likes of Kiip, Tap.Me, Tapjoy and Fiksu.
You can read more about Beintoo's vision in our interview with its CEO Antonio Tomarchio.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Oct 19th, 2012
Tylted deal is next step towards our goal for a 500 million user reach, says reward platform Beintoo
Top Stories
News
2 hours, 52 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
4 hours, 2 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
5 hours, 54 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
6 hours, 9 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Feature
8 hours, 9 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |