The event offered $100 to developers for each app submission that is approved to the BB 10 store. Those who submitted between two and five approved apps will be given a BlackBerry PlayBook for their efforts.
A limited number of BlackBerry 10 Dev Alpha devices were also on offer for those who submitted more than five approved apps.
Long-distance
Alec Saunders, RIM's VP of developer relations tweeted the milestone figure. He later confirmed that although 15,000 apps were submitted, not all of them were likely to pass RIM's vetting process.
Of course, if all 15,000 apps were approved, it would cost RIM something in the region of $1.5 million perhaps more, depending on the cost of its hardware giveaways.well there you have it.37.5 hours in, we hit 15,000 apps for this portathon.Feel like I've run a marathon.Thanks to all the devs!
Alec Saunders (@asaunders) January 13, 2013
Commentators have been quick to pitch the event as a sign of how eager RIM is to attract developer support for its new make-or-break OS, due to make its debut in Q1 2013.
[source: The Verge]