Quarterly shipments of more than 37 million iPhones may be impressive, but according to independent analyst firm Canalys, Apple needs to address the changing desires of the smartphone consumer.
Handset size, the firm claims, is fast becoming the dominant issue, with the body urging Apple to deliver a larger iPhone with its next hardware release.
"Despite its slowing growth, Apple still shipped over 37 million iPhones," said Canalys principle analyst Pete Cunningham.
"But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone.
"The iPhone user interface is now six years old and badly in need of a refresh. Hardware-wise, the biggest dilemma that Apple faces is what it does with the size of the display on the next iPhone."
Change of direction
Canalys' numbers suggest Android handsets now account for more than 75 percent of smartphone shipments, with Samsung boosting its market share to over 32 percent.
In comparison, growth of Apple shipments is slowing annually, up just 6.7 percent - the lowest level since the launch of the original iPhone back in 2007.
Cunningham believes that, as a result, Apple will be moved to alter its approach with the next iPhone, if only to defend its existing userbase.
"It cannot afford to ignore the trend for larger displays in premium smart phones," he condluded.
"We expect an increase on the iPhone 5s 4" display but are not anticipating a 'phablet' style iPhone."
[source: Canalys]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
5 hours, 26 minutes ago
Apple reins in Vision Pro plans following dwindling demand and disappearing apps
Feature
9 hours ago
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
12 hours ago
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 17th, 2024