Formed out of the fires of Disney's acquisition of Tapulous, newcomer Chartboost brings a twist to one of the most interesting parts of the app ecosystem - promotion.
Similar to Applifer, but with additional flexibility, Chartboost provides a framework and marketplace for studios to work their own deals, allowing them to pick and choose ads they think will apply to their audience.
It's a set up CEO Maria Alegre and CTO Sean Fannan, both formally of Tapulous, believe will break down walls for developers.
Playing with promotion
"Every aspect is customisable, from the location and frequency of the interstitial to the timing of the campaign, and even filtering out apps that you dont want to promote," details the firm on its website.
"Our analytics are also detailed, fast, and 100 percent transparent. You'll see impressions, clicks, installs, CPC, CPI and eCPM for each of your apps. We also offer an API to track UDIDs so you can measure the quality of your users."
Rather than link apps up with massive corporations, however, Chartboost will focus on cross-promotion between apps.
The idea is developers will advertise their games on other apps using the SDK, both monetising their own titles and pushing games out to fresh audiences.
Share and share alike
Firms that sign up will gain access to white-labeled fullscreen interstitials, which they can either use to promote their own games, or when not being used internally sell directly to other studios.
The software itself is free when used for direct deals or internal promotion, though an opt-in ad network allows studios to revenue share when spots are sold to rival titles.
Chartboost believes such ads will meet with a favourable reaction, too, given users won't perceive them as traditional adverts, but rather merely a recommendation.
Studios looking to pick up the SDK should visit Chartboost's website.
[source: TechCrunch]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |