Following the news of its corporate rebranding, Chinese outfit Chukong has announced a $50 million Series D funding round.

It was led by Chinese private equity fund New Horizon Capital; a new investor.

Existing investors GGV Capital, Sequoia Capital, Steamboat Ventures, and Northern Light also participated.

It raised $14 million back in 2011, and there was an unannounced Series C round in 2012. Combined, this brings the company's total funding to $83 million.

On the up

Chukong announced it had generated $12 million in sales, mainly from its Chinese mobile game operations, during September 2013.

Its games have been downloaded more than 350 million times - up from 100 million in 2012, and it has 63 million monthly active users.

"With the proliferation of smartphones across China and countries worldwide, we see a significant opportunity not only to publish polished games and entertainment content, but also to provide tools for developers and overcome the challenges caused by device fragmentation," said Chukong CEO Haozhi Chen.

"There is a bigger play here than offering discrete mobile game experiences, and that's what we're going after."

Chukong releases its own games in China and internationally under the CoCo brand, also publishing western games in China under the CocoaChina label.

In addition, it runs the Cocos2d-x game engine business - since renamed CoCo Studio.