Despite sitting pretty in terms of success in the social casino genre with 1.5 million DAUs, Facebook and Android outfit Dragonplay wants more.
So the Israeli start up, which raised $14 million in VC funding in 2012, is now looking to work with thirdparties developers.
It's already signed up Korean-developed match-3 role-playing puzzler Gun N' Blade, which it hopes to roll out globally during the summer.
"We have a lot of operational experience that I don't think a lot of developers have," explains CEO Sharon Tal.
Rolling the dice
Of course, Dragonplay will continue to run its games such as Live Hold 'em Pro and Farm Casino.
Newly published games will be released under the label Dragonplay Casual.
"It's a way we can expand our revenue stream without increasing our internal headcount," Tal says.
"We're not experts in making these sort of games anyhow. We're offering our experience in terms of cross-promotion and monetisation."
It's also working on localising Gun N' Blade for western markets. The game will be soft-launched in various "small countries" for testing in the next couple of weeks.
"It will be a learning experience," Tal says of his plans for the Puzzle & Dragons-style game.
"We'll be cross-promoting with our players and tweaking it until we're happy to spend marketing money on wider user acquisition."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
Feature
1 hour, 37 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Feature
2 hours, 13 minutes ago
Chart Climbers: Brawl Stars, Legend of Mushroom, Sea of Conquest and more rise up the mobile game revenue rankings
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |