Is there really anyone in America who hasn't yet bought all the 99c EA Mobile games they wanted in the company's previous Christmas and Labor Day sales?
Apparently not, because the publisher is back to its usual tricks, slashing the prices of 27 iPhone and iPad games down to 99c on the US App Store, for the next 48 hours at least.
It's calling this vaguely Valentine's themed move, theĀ 'i love 99c' sale.
But it doesn't look like it's happening on other national markets however, making this a US-only affair of the heart.
Cash out or cash in?
Still, we can only assume this sort of activity is generating revenue for the company, even if it would also appear to devaluing its iOS catalog longterm.
The full list of available titles is as follows: FIFA 11 FIFA Soccer 10 Madden NFL 11 NCAA Football NBA Elite 11 Battlefield Bad Company 2 Mirror's Edge The Sims 3 Sims 3 World Adventures The Sims 3 Ambitions SimCity Deluxe The Simpsons Arcade Need for Speed Hot Pursuit Need for Speed Shift Need for Speed Undercover Reckless Racing Cause of Death Mass Effect Galaxy The Game of Life Risk Yahtzee Monopoly Monopoly World Pictureka! Heroes Lore III Tetris Snood