EA cuts the prices of 27 iOS games to 99c in 'i love 99c' sale

Is there really anyone in America who hasn't yet bought all the 99c EA Mobile games they wanted in the company's previous Christmas and Labor Day sales?
Apparently not, because the publisher is back to its usual tricks, slashing the prices of 27 iPhone and iPad games down to 99c on the US App Store, for the next 48 hours at least.
It's calling this vaguely Valentine's themed move, the 'i love 99c' sale.
But it doesn't look like it's happening on other national markets however, making this a US-only affair of the heart.
Cash out or cash in?
Still, we can only assume this sort of activity is generating revenue for the company, even if it would also appear to devaluing its iOS catalog longterm.

The full list of available titles is as follows:
FIFA 11
FIFA Soccer 10
Madden NFL 11
NCAA Football
NBA Elite 11
Battlefield Bad Company 2
Mirror's Edge
The Sims 3
Sims 3 World Adventures
The Sims 3 Ambitions
SimCity Deluxe
The Simpsons Arcade
Need for Speed Hot Pursuit
Need for Speed Shift
Need for Speed Undercover
Reckless Racing
Cause of Death
Mass Effect Galaxy
The Game of Life
Risk
Yahtzee
Monopoly
Monopoly World
Pictureka!
Heroes Lore III
Tetris
Snood
[source: EA]