In August, market research outfit EEDAR released its Deconstructing Mobile & Tablet Gaming 2013 study.
It's lifted the lid on the activities on North American active mobile gamers, particularly in terms of their attitudes to spending.
One significant benchmark it revealed is that the average North American mobile gamer spends $2.30 per month on mobile games.
Look at me
That's the average so there's plenty of upside - and those are the gamers developers want playing their games.
But how to get them?
Well, that's the $1 million-a-day question, but one way of looking at the issue is to reverse it.
EEDAR has some figures about the spending power of the most engaged players - those who talk about the games they're playing to their friends, who review games on app stores, and who post video replays.
Of course, adding a video replay feature to your game won't get you those players - that really is reversing the causality.
But the research does suggest a positive correlation between engaged players who like to inform others (aka showing off), and the amount of cash they will spend.
So, if nothing else, focusing on ensuring your game has plenty of engaging gameplay players can promote seems to be a good conclusion.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Apr 17th, 2024
Scopely is celebrating Monopoly GO!'s first birthday with in-game events and rewards
News
Apr 17th, 2024
Learn about the state of play in MENA and the changing payments landscape at the Dubai GameExpo Summit
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |