Developers will often bang on about social virality.
But even in the case of free-to-play games, there's friction in the system in terms of potential players having to download and engage with new experiences.
It's this problem that Applifier's Everyplay network is designed to overcome.
Once integrated into an iOS game and switched on by the player, it automatically records the in-game action, enabling players to make clips of their best bits, then sharing them across Facebook, Twitter and the like.
On that basis, it's YouTube functionality meets the social network for games.
All the time
In terms of the details, Applifier reckons it can compress one minute of gameplay into 4MB. Retina resolution is downgraded to ease the load.
Up to 30 minutes can be recorded before the footage starts to record over itself, but the point is that gamers take the option to share their replays as soon as the action's occurred.
Adding to the richness of the features available in Everyplay, the software also record screens touches, allows you to record audio, and even opt-in using a front-facing camera if you want to show your facial reactions.
Place to see
As well as social networks, Everyplay has its own social layer, with each game that integrates the technology having its own area where fans can check out the best clips, voting and commenting on that.
Once select, the video footage automatically uploads itself to this area.
Developers can even use the tech to power taunts and brags between players in PVP situations.
It's this combination of open social sharing and centralised hub that Applifier hopes will provide the virality and engagement that will see small indie games, which can't afford to pay for user acquisition, rising up the charts.
After all, Applifier built its business on its Facebook cross-promotional network; something it bought to mobile but which didn't get the same traction.
Plug in
Everyplay will be free for developers, launching with a plug-in for Unity games and an SDK for other engines.
Supported devices are iPhone 4/iPad 1 and up, running iOS 5.
The first games to roll out with the service include Mountain Sheep's Bike Baron and Ice Rage, and Supercell's Clash of Clans.
You can find out more from the Everplay website or check out the following videos.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
48 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
2 hours, 6 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
1 hour, 15 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
5 hours, 25 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024