Freemium slots games, social turn-based titles and resource management/simulation games occupy a 'sweet spot' that sees them "used intensively by a set of highly retained users."
That's according to the latest report from app analytics and advertising outfit Flurry. Its research charts the retention rates and frequency of use in the top nine freemium game genres on iOS and Android.
Flurry's results, which draw on a network of more than 300 million consumers, find that Soliatire games have the best 90-day retention rates of any freemium genre. Strategy games, meanwhile, encourage the most frequent use.
Chart a course
Flurry's 'mobile game loyalty matrix' is reproduced below.
Quadrant I represents the aforementioned 'sweet spot', quadrant II shows intensive use over a short customer lifecycle, while quadrant IV is full of 'evergreen' titles that inspire repeat play, but may "lack the depth required to generate sizeable in-app purchases."
It's interesting to note that quadrant III which contains genres that attract low retention rates and relatively infrequent use is home to the card-battle genre.
It would seem that, despite the fact that Rage of Bahamut is a notable success story of 2012, the genre is not an easy one to succeed in.
[source: Flurry]
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024