As the tools and analytics required for mobile monetisation become more complex, so developers are becoming overwhelmed by the available data and how to access it.

That's the thinking behind Flurry's announcement of AppSpot.

It's an integration of all its four - soon to be five - monetisation options into one easier-to-use platform.

Hole in one

All contained within the Flurry SDK, it enables you to use and manage the various ad units - video, banner, interstitial etc - across different channels, and your iOS and Android games and apps.

An integrated dashboard allows you to see what's going on in terms of Flurry's main AppCircle product, which handles app install, re-engagement and advertising.

Direct and networking campaigns are included too. Flurry currently mediates adverts from the likes of AdMob, iAd, Greystripe, inMobi, JumpTap, Millennial and Mobclix, with more to come.

Another future product is its real-time bidding marketplace, which is due to go live in early 2013

You can find out more from the Flurry website.