Even before its $104 million acquisition of OpenFeint back in April 2011, GREE had been pursuing a path of aggressive global expansion.
But these days, it seems as though hardly a month goes by without GREE announcing that it's spent a few hundred million dollars furthering its assault on the western market.
So, we know that GREE has deep pockets, but how successful has the Japanese corporation actually been in its pursuit of western gamers? To find out, we've been scouring the App Store charts.
The American dream (with zombies)
Launched in March 2012, free-to-play undead deck-builder Zombie Jombie was a significant release for GREE.
Zombie Jombie was the first title produced by GREE's San Francisco studio, and at the time, GREE referred to the game as its first title "made in the US, for a US audience."
Zombie Jombie's performance in the US App Store's top grossing games chart for iPhone. All analytics data courtesy of App Annie.
This targeted approach worked to an extent.
The game broke into the iPhone's top 25 grossing games chart at launch, but enthusiasm soon began to wane. Downloads dropped off fast, and by the end of April, the game was no longer listed in the top 1000 free games chart.
But, at the start of May, the game unexpectedly rocketed back into the charts perhaps as a result of some hefty user acquisition spending.
Whatever the cause, these players quickly began spending in-game, and Zombie Jombie climbed to its peak of #6 in the top grossing games chart on 18 May 2012.
May was a good month for Zombie Jombie, and it fared well in June, too. By July, though, downloads were once again beginning to drop off dramatically, and that slowly translated into a drop in the grossing charts too.
Zombie Jombie's performance in the US top free apps chart. Notice the enormous download surge in May.
By August 2012, Zombie Jombie had begun its downward slide through the top grossing charts a slump that it hasn't yet re-emerged from.
The difficult second western game
So, Zombie Jombie may not have set the world on fire, but it was a fairly solid first effort for a company with its eye on global success.
Unfortunately, though, GREE's subsequent efforts have struggled even more. Alien Family launched just a few weeks after Zombie Jombie, but it only ever managed to reach #74 in the US top grossing games chart for iPhone.
In May, GREE launched Pirates Age - Card Battle Game, which also struggled in the west. Despite reaching #12 in Vietnam's top grossing games chart, Pirate Age peaked at just #735 in the US.
Cerberus Age launched just a few weeks later, and its highest position to date on the US top grossing games chart has been #361.
Success stories in GREE's first-party portfolio are few and far between, but there are one or two home-grown hits in the lineup.
For example, GREE launched Monster Quest in October 2012, and it climbed to #27 in the US top grossing games chart within just a few days of launch.
Monster Quest's performance in the US grossing games chart for iPhone.
Since then, its performance has dropped off a little, but the game remains in the top 100 grossing games chart, for now currently placed at #96.
What's interesting, though, is that Monster Quest's app description contains a link to the forums at Funzio.com, which suggests that GREE's latest success might actually be down to its $210 million ace in the hole.
Funzio to the rescue
GREE spent big to acquire Funzio in May 2012, but the US studio's suite of titles are easily GREE's top first-party performers in the west.
Crime City was launched by Funzio back in August 2011. Since then, the game has never left the top 100 grossing games chart in the US, and neither has its iPad equivalent, Crime City HD (launched in November 2011).
Modern War has fared even better. Launched in November 2011, the game has enjoyed an almost uninterrupted spell in the top 50 grossing games chart for iPhone since release.
Modern War's performance in the top grossing games chart for iPhone.
Kingdom Age followed in April 2012 (just weeks before Funzio was acquired by GREE). Despite climbing to #10 in the top grossing games chart, the title never quite matched the consistent grossing success attained by its stablemates.
It's clear, then, that Funzio's output represents a notable bright-spot in GREE's western portfolio.
It's also clear that GREE's notoriously high user-acquisition spending hasn't always resulted in a well-monetised userbase as far as the grossing charts tell us, at least.
But while it's easy to portray GREE as an irresponsible big spender, it seems that at least one of its big-money acquisitions the $210 million purchase of Funzio may yet prove to be a shrewd move in its ongoing western expansion.
News
Related Articles
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |