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Glu Mobile's Q2 2010 breakdown: 19% of revenue from smartphones, 16% from Verizon

300k daily iPhone users, 130m minutes per month

Glu Mobile's Q2 2010 breakdown: 19% of revenue from smartphones, 16% from Verizon
Continuing on from its Q2 2010 financial announcements, Glu Mobile CEO Niccolo de Masi and CFO Eric Ludwig expanded on the company's future strategy in an earnings call with analysts.

Here are the major points.

The company's $13.5 million refinancing will complete August 26, assuming it's passed by shareholders.

Glu Mobile will release five freemium, persistent mobile titles during Q4 2010.

These will include three games in the simulation/virtual worlds genre, one action/adventure game and one alternative sports title. They will support iOS, Android, Windows Phone 7 and Palm platforms.

There will also be what Glu called a 'small ground-up non persistance test product' released at the end of Q3.

Five of these titles will be original IP and one will be based on a brand.

Glu expects to launch another five freemium games in Q1 2011, building up to an annual release schedule of 25 - 35 games.

Smartphone revenue in the quarter accounted for $1.9 million, up 21 percent compared to Q1 2010. Of this in-app purchases and in-game advertising was 16 percent of revenue i.e. $304,000.

In tems of in-app purchases, there were 294,000 billable events during the quarter.

Glu Mobile had over 300,000 users playing its iPhone games daily, which accounted to 130 million minutes of gameplay in June.

Revenue from China was $1.3 million, which was flat compared to Q1.

Revenue from features phones i.e. Java and Brew games continues to fall, down 11 percent compared to Q1 but it's declining slower than expected.

Glu's top 10 titles accounted for 38 percent of revenue. The single largest title was 6 percent of revenue. The single biggest source of revenue was Verizon at 16 percent.

Most revenues are from North America operations. The only platform that's not is iOS, where around 35 percent of revenues are from Europe and the rest of the world.

 

You can listen to the webcast at Glu Mobile, or read the transcript at Seeking Alpha.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.