Industry veteran Grantley Day is spearheading a new company dedicated to bringing free-to-play PC MMOs to iPhone and Facebook, bringing a potential audience of 200 million to each adapted franchise.

"Our business model allows online game companies to attract new users to their product by bringing their game to a whole new audience," says Day, founder and CEO of Good Game Productions.

Day has been involved in such big name online titles as Sword of the New World, Dungeons and Dragons Online, Neverwinter Nights 2, Warhammer, Mage Knight and Hellgate: London, and his new start-up is apparently already talking with studios such as Ntreev, True Games and GoCash to expand their titles to new platforms.

"The new mobile devices and social networking platforms that are gobbling up users and growing at breakneck speeds are the perfect audience to target and revolutionize the Free-To-Play MMO space," Day concludes.

"Facebook is changing the way we look at our friends and the people we play games with and I believe the iPhone is the platform of the future".

More info on Good Game Production's current work can be found on the newly launched website.