Google has launched 'Collectibles Week' on Google Play, a promotion which will see exclusive in-game items available in select Android games for a limited time.

For instance, The Sims FreePlay users can currently purchase an exclusive patio furniture pack for their residences, while Tiny Village players can claim a free 'Emerald Bugdroid' statue for this week only.

25 titles are participating in the promotion, although the exact list of games differs slightly for US and non-US players.

Limited edition

Several Zynga titles are participating in Collectibles Week, and the company is certainly no stranger to this type of limited edition in-game content.

Zynga often creates themed content for its titles to coincide with national holidays and events, fostering desirability by imposing scarcity.

The virtual goods on offer for Google Play's Collectibles Week are a mixture of freebies and in-app purchases, which will be available until the week ends on 22 June.

[source: Google Play via The Verge]