Simply everyone is at the console/unconsole business these days.

So during the week that Ouya launched its Android-based hardware comes news that Google is working on its own device.

At least that's according to the Wall Street Journal.

Some guy says

Being a rumour - the WSJ cites "unnamed sources" - it doesn't provide any more details than the rumours everyone on the gaming/tech grapevine has already heard.

After all, it's clear that Apple is doing something similar in terms of extending its Apple TV to become more of an entertainment play, including gamepad support.

And alongside the new consoles from Sony and Microsoft, upstarts such as Ouya, GameStick, Green Throttle, BlueStacks, Unu and even Nvidia, with its delayed handheld/streaming Shield, are launching hardware too.

Or as I describe the industry at the moment: 'Your only certainty is uncertainty. Welcome to the world of the unconsole'.