Ad-funded mobile games firm Greystripe has more than 70 partners to whom it supplies its 800-strong catalogue, but none of them are operators. Well, none of them until now.
Greystripe has just announced a deal with German MVNO Simyo, which will be offering the ad-funded games to its subscribers via its website and mobile portal.
What's more, Greystripe has developed a Simyo-branded page that appears before users play a game, sending them to the operator's WAP site to get more titles.
Greystripe says the deal shows that "not all carriers are attached to the for-pay model of mobile content". It might be more accurate to say the deal shows there's an opportunity for Greystripe to sign deals with new MVNOs, however.
Will a large established operator follow suit though, offering ad-funded mobile games alongside its for-pay offering? That's presumably Greystripe's hope.
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Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
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