Mobile ad solutions start up Human Demand has unveiled what it's billing as the first self-serve mobile ad platform primarily aimed at indie studios.

The firm claims the platform offers "effortless" mobile media buying and a focus on solving the problem app discovery, with the goal of helping small studios acquire new users at a faster rate.

Why we're here

"Independent app developers in present day are lost in a sea of apps," explained founder and CEO Howie Schwartz.

 

"Acquiring users is the number one priority and the traditional ad platforms and tools available previously were not built for the performance focused developer."

Schwartz believes smaller outfits are often overlooked by agencies "demanding huge minimum budgets to launch." 

Human Demand's solution, he claims, will counter such trends, offering "non-incentivised user acquisition campaigns.

"It's the reason we are here," he concluded.

Demanding humans

Furthermore, Schwartz has stated existing mobile ad platforms fail to provide the transparency and optimisation tools that independent developers need to meet their ROI objectives.

The Human Demand platform, on the other hand, allows its users to see exactly where their ads are running, right down to the name of each individual app or publisher.

As for optimisation, the firm has promised a comprehensive suite of tools.

Human Demand claims that developers can start running campaigns for iOS and Android 'in just a few short steps', and the company's platform has already run more than 200 mobile campaigns as part of a private beta earlier this year.

Suck it and see

"Developing apps and mobile games is challenging, but the work is fun, and for those privileged enough to call this their 'job' - it's really an experience," Schwartz continued.

"So why does buying mobile media today have to be such an awful experience?

"This is why we created Human Demand, to give indie app developers a level of transparency and visibility into their ads and prove that mobile can have a great ROI."

To find out more about the platform, and how the company hopes to "make mobile media buying not suck," take a look at the Human Demand website.