Independent ad network InMobi has partnered with app development platform Marmalade, releasing a new module to simplify app monetisation for the Marmalade developer community.
As a result, they can now implement in-app advertising using InMobi's latest SDK 350, which supports an abundance of ad formats from banner to videos, and is UDID independent.
InMobi also points out that developers can use its network of 578 million consumers in over 165 countries to acquire users if they wish to spend their cash.
Cambrian explosion
"Marmalade is committed to helping developers better monetise their apps, by providing the widest partner service network of any cross-platform solution," said CTO Tim Closs.
"We're delighted to partner with InMobi, to open up their huge reach and revenue potential to the growing Marmalade developer community."
"This partnership comes at a very exciting time," explained InMobi's business development director EMEA, Limvirak Chea.
"Annual mobile app downloads are set to increase to almost 183 billion by 2015.
"Through this partnership Marmalade developers will be able to increase revenue from their apps by leveraging our global mobile advertising network."
[source: Marmalade]
News
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
1 hour, 53 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
2 hours, 8 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
News
3 hours, 13 minutes ago
Belka Games lays off 20% of workforce as it becomes "more critical" of future titles
News
4 hours, 28 minutes ago
How user consent for personalised ads can significantly increase your Android revenue
Feature
4 hours, 8 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 25th, 2024
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
News
Apr 23rd, 2024