Free for all: Infinity Blade II downloads triple during App Store anniversary promo
5.7 million pick up free version
Infinity Blade II developer Chair Entertainment has claimed downloads of the game tripled as a result of the title going free as part of the App Store's fifth birthday celebration.
The studio has revealed that the promo – which saw Apple give away 10 paid apps and games across a week long period – delivered 5.7 million new players, roughly three times the amount the developer would expect to bring in typically.
Indeed, Chair has revealed 1.7 million downloads alone were made on the first day of the promotion.
If all these players had paid to download Infinity Blade II, Chair could have pulled in close to $28 million in sales after Apple's cut. But the firm doesn't see the promotion as a loss.
Given Infinity Blade II features optional in-app purchases, it's expected the 5.7 million new players could go on to push up IAP-driven revenue in the weeks ahead.
Chair has also noted an increase in downloads of the original Infinity Blade, despite the fact the game wasn't included in the promo.
Infinity Blade II
Downloads of the three-year-old action RPG surged to two-and-a-half times what Chair would have expected in a given week, with each user paying $5.99/£3.99 to play.
Additionally, downloads of Infinity Blade: Awakening - a $2.99/£1.99 e-book which ties the two games together - were up 70 percent following the App Store sale.
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jon jordan | 18:40 - 17 July 2013
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