Loyalty programs are nothing new to the world of retail, but their implementation in mobile games is still being tested.
Greek startup Juengo is looking to disrupt the traditional loyalty program model by rewarding users for their actions instead of their purchases.
The ways to earn Juengo-specific loyalty points (called, fittingly, Juengos), are flexible - a user can click a like button, scan a QR code, attend an event, or engage in another type of interaction.
The campaign trail
Once a user accumulates enough Juengos, they can redeem them for real-world rewards like giftcards.
Think of Juengos as frequent flier miles that users can accumulate without flying and you won't be far off with your understanding of how they work.
At things stand, Juengo is in the early stages of its model, meaning the rewards it offers are limited. However, if its marketplace is any indication of what's to come, it has plans to offer everything from accessories, optics, jewelry, and health/beauty rewards.
Although Juengo doesn't specify that it will support game integration, the implications for social media integration are quite interesting.
More intriguingly, Juengo is open to the idea of developers creating and monitoring their own loyalty campaigns. By providing an API and assorted other tools to interested businesses, companies can implement both online and offline campaigns.
Those interested in learning more about Juengo can visit its website for additional information.
We've reached out to Juengo to see if they have any plans to integrate directly with games, and we'll update this story when we hear back.
[source: TechCrunch]
News
US Correspondent
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.
Top Stories
News
3 hours, 39 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
News
3 hours, 39 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
4 hours, 51 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Feature
10 hours, 39 minutes ago
New release roundup: The best new mobile games from cartoony cats to sports stars
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |