With Facebook nailing its future success to mobile, data outfit Kontagent is supporting the ecosystem provided by its one-time funder every step of the way.
It's announced its suite of customer intelligence tools will enable mobile publishers and developers to track their campaigns through Facebook's recently announced mobile app install ads.
These appear in the news feed when you're using the mobile version of Facebook.
Number crunching
Kontagent's kSuite Enterprise now enables you to measure key performance indicators such as retention and average revenue per user, while kSuite DataMine provides the ability to analyse the in-app behaviour of users who have installed iOS and Android apps and games from different channels.
"Our announcement enables marketers to dive into the most granular insights on customer behaviour," commented CEO Jeff Tseng.
"They'll be able to improve their user acquisition, engagement, retention and eventually their monetisation strategies."
Kontagent was originally launched around Facebook metrics, before adding a mobile focus, and received an early investment from Facebook's funding and incubator program, fbFund, in 2008.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024