An industry-wide revolution triggered by the rise of the smartphone could leave Sony and Microsoft's new consoles dead on arrival unless they learn from Apple and Google.
That's the view of Codemaster founder David Darling, who in his new position as CEO of smartphone studio Kwalee claims the next generation of consoles need to learn from the mobile market if they are to stay relevant.
Daring Darling
Speaking via a lengthy blog post, Darling claims one of the main problems centres around pricing structures.
Digital marketplaces have changed the way consumers pay for games forever, and serving up consoles that rely on boxed goods simply won't cut it any more.
"The industry is transitioning from boxed to digital games," argues Darling in the post.
"Console makers will need to sell games for $2 or else they will not be competitive with Apple. Nintendo 3DS and Sony Vita are not currently competitive with iPhone and Android game prices."
Related to that, Darling claims games are simply getting better on mobile, thanks to a developer's ability to update games almost on the fly based on customer feedback.
Letting the shackles loose
"Developers can learn how to better look after their customers and provide exactly the experience they want," continues Darling, adding that players can "play more games for free and pay just for the content that they want."
"If hardware manufacturers such as Sony and Microsoft do not manage this transition soon, they will be overtaken and left behind by companies who are embracing digital distribution wholly and completely.
"Companies like Apple and Google are not tied to brick and mortar retailers with shackles and are not being held back by them."
Overall, Darling claims the turning point may be when Apple launches an App Store-equipped TV platform, which could "take over the living room games industry" in much the same way as the company's mobile ascent.
Digital vs. dinosaurs
"Consoles have become like dinosaurs heading for extinction as their natural retail habitat begins to change," he adds.
"These ancient beasts must now adapt to a new environment where platforms like Steam, Facebook and Apple's App Store are pushing innovation."
In darling's view, smartphones offer technical advantages too, with cameras, GPS, accelerometers, microphones and touchscreens, amongst other features, whetting developers' appetites.
"All these features provide a technology platform ripe for exciting new ways to play," concludes Darling.
"Sony, Microsoft and Nintendo's jurassic machines will have to evolve in the next gen console era. They need to embrace free-to-play and cheaper digital games. If they dont, they could become extinct, as new giants like Apple and Google takeover."
[source: Kwalee]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Apr 18th, 2024
“The MENA region is definitely a focus for Kwalee and we want to build more partnerships there”
News
Apr 16th, 2024
Free webinar today: The DMA Breakdown explains what the latest EU regs could mean for you
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
Feature
45 minutes ago
Chart Climbers: Brawl Stars, Legend of Mushroom, Sea of Conquest and more rise up the mobile game revenue rankings
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |