Cross-platform development tool Marmalade has announced a new venture designed to help iOS studios expand beyond Apple's ecosystem.
As pitched, Marmalade Juice helps "break down the barriers" by doing away with the need for porting as we know it.
Instead, iOS games can be deployed directly on other platforms such as Android, optimising the title's original Objective-C codebase.
Juicy future
Juice allows developers to recompile their Objective-C and native OS APIs - formally only usable on iOS and Mac - within the Marmalade SDK.
"Marmalade Juice is the only cross-platform SDK for taking Objective-C to multiple other platforms including Android," detailed Marmalade in a statement.
"Using Marmalade Juice's revolutionary technology, existing apps on iOS can rapidly be brought to a huge range of additional devices."
Juice is already in use by some studios, it would appear, with Pocket Gems having tapped into it to deploy iOS release Tap Paradise Cove on Google Play and the Amazon Appstore.
Paradise port
"Tap Paradise Cove is already a major hit on iOS, so the opportunity through Marmalade Juice to deploy to additional platforms without rewriting the game was extremely valuable to us," detailed Pocket Gems' Android product lead Arjun Dayal.
"Since launch, we have reached over 1 million additional players on Google Play and Amazon Appstore."
Tap Paradise Cove
Developers interesting in sampling Juice's set up can see it in action via private demonstrations at GDC 2013 in San Francisco. Studios looking to book an appointment should email contacthello [at] marmalademail.com.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Jan 29th, 2021
"It's never been easy for international talents to obtain a work visa in the UK - and now we’re seeing the impact of Brexit"
Top Stories
News
6 hours, 9 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
7 hours, 39 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
9 hours, 9 minutes ago
Honkai: Star Rail earned more than double Genshin Impact’s revenue in March
Feature
5 hours, 29 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
8 hours, 9 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |