Flash and mobile publisher Miniclip has announced that its lineup of iOS and Android games has generated more than 100 million downloads.

The company also took the opportunity to talk up its new cross-platform initiative, which sees Miniclip games launched simultaneously across online, iOS and Android thanks to the studio's X-Port Genie technology.

When PocketGamer.biz spoke to Sergio Varanda – Miniclip's director of mobile – recently, he explained that enabling cross platform virality maximises a game's chances of launch success.

X-Port Genie enables Miniclip to "work from a single code base and get [Android] game performance that's the same as on iOS," Varanda told us.

Say it again

Now, as the company's portfolio surpasses a landmark figure, Varanda has reiterated the importance that Miniclip places on its proprietary tech.

"This milestone clearly demonstrates that Miniclip's online players want to extend their gaming experience to their mobile devices."

"By utilising our proprietary X-Port Genie technology we've been able to substantially grow our mobile library by simultaneously launching new games across multiple mobile and online platforms allowing Miniclip players to play any time, anywhere," he concluded.