It's clear that third party app stores are likely to have an increasing role in a developer's route to market in the years to come.

Android already has alternatives to its official marketplace – GetJar for free apps being the most prominent, with Amazon looking to launch its own Android Appstore in the near future – and there would seem to be plenty more to come.

In an attempt to differentiate itself from said rivals, MobileApps.com comes to the table offering a 95 percent revenue cut for developers from each download.

Rather humbly, the firm claims its own 5 percent share will be used to pay off credit card and basic admin expenses rather than drive profits.

Robin the app rich

It's a set up CEO and founder Alvin Koay believes will appeal to a development community struggling to get its titles noticed in amongst the mire.

"Ultimately, our highest intent is to be portrayed as the Robin Hood of app developers that truly champions their interests," Koay said.

"We pay the highest payouts we can and provide the best facilities such as app discovery solutions, payment infrastructure, negotiations with carriers for bulk carrier-billing rates, etc. We strive to discover gaps in the present app store markets and fulfil them to the benefits of app developers."

Indeed, what makes MobileApps.com interesting is, as well as targeting developers unhappy with Google's restrictions on paid apps on Android Market, the firm is also touting its wares at iOS developers.

Two pronged attack

Though iPhone apps naturally can't be sold directly, visitors to the site will be directly channelled from the site to iTunes using their own affiliate links, earning them commissions from any sales that result.

It's an app store that will, as the market demands, act simultaneously as both a marketplace and discovery tool in its own right.

"By taking care of the needs of app developers, they now get to focus on what they do best: building better apps and providing better customer service," added Koay.

With the site yet to go live, developers interested in having their apps listed are advised to visit MobileApps.com and register their releases ready for launch day.